PDF Ebook Marketing Ethics: Cases and Readings, by Patrick E. Murphy, Gene R. Laczniak
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Marketing Ethics: Cases and Readings, by Patrick E. Murphy, Gene R. Laczniak
PDF Ebook Marketing Ethics: Cases and Readings, by Patrick E. Murphy, Gene R. Laczniak
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For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
- Sales Rank: #1042961 in Books
- Published on: 2006-02-03
- Original language: English
- Number of items: 1
- Dimensions: 8.99" h x .39" w x 7.02" l, .61 pounds
- Binding: Paperback
- 192 pages
- Raise the ethical awareness
- ethical concepts and knowledge
- Imparove ethical judgment
- stimulate a willingness-ethical leadership
- enhance business ethically
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